As the Social Media Manager for Lash-bar Foula, I managed the salon's digital presence, creating content to highlight our vegan, cruelty-free services. I strategized and executed social media campaigns to raise brand awareness, engage with the community, and attract new clients in the competitive beauty market.
My role as social media manager consists of content creation, paid advertising, strategy development, and performance monitoring. The campaign led to a 126% increase in reach and a 110% boost in profile visits, which really helped get the brand noticed. I created engaging content such as posts and reels that highlighted the salon’s unique qualities, resulting in new client bookings, surpassing our goal.
I grew the Instagram following through consistent posting and engagement, and tracked everything using Instagram Insights to refine and improve the campaign.
This experience taught me the value of clear calls-to-action and how important it is to stay adaptable while pushing for meaningful results.